The brand FUSIPIM is a translation from Chinese words. ‘FU’ is the last first name of Founder Mr. Eng Seng Poo, it means ‘rich’ in Chinese character. ‘SIPIM’ is the pronunciation of ‘food’ in Chinese.

Meanwhile, FUSIPIM brand also epitomizes the founders’ unwavering pursuit of Food Safety. Today, FUSIPIM brand is not only a brand in Malaysia but also International.

The ‘Paklong’ brand is created using a traditional recipe with a modern cooking style. There are many delicious cooking recipes that have existed for generations. However, some recipes may vanish due to the complicated cooking methods that are very bothersome. Therefore, the PakLong brand aims to revive traditional recipes by offering ‘Traditional taste in modern cooking’, adapting to the current fast-moving lifestyle.

The cooking method of ‘PakLong’ is ‘As simple as 1, 2, 3’. We aim to simplify the cooking method for easy understanding and cooking.

‘RichMama’ is a brand name for our high-end steamboat food product. ‘Rich’ is derived from the Founder – Mr. Eng Seng Poo, whereas ‘Mama’ refers to his spouse, Mdm. Chia Kah Chuan, who is also a co-founder. Besides, ‘RichMama’ also means Every mother is a rich mother, rich in knowledge, ability, and capable of doing everything. By delivering products to the world and households, ‘RichMama’ is helping mothers in cooking by reducing their cooking time, making meals faster and more efficiently.